Saturday, December 3, 2011

Tips For Creating An Effective Google AdWords Advertisement

Creating an effective Google AdWords advertisement can seem daunting. Most people take the trial and error approach. However, if you do not know how to create effective AdWords advertisements, you will lose of time and money that you could have directed to other aspects of your SEO campaign.
Keywords
Choosing the right keywords is critical. Google targets your ad based on the keywords you include. Your choice of keywords also determines the amount of exposure your advertisement receives and your cost-per-click.
Use the Google Keyword Tool to find the best keywords related to your niche. Pick keywords that have a highest number of global monthly searches and the lowest possible competition rate. Those are your main keywords.
Include your main keywords in the headline of your advertisement so that they appear in bold. This draws immediate attention to your advertisement. The headline is the first thing a user will look at to see if the ad is relevant to them.
Pick some secondary keywords from the list using the same criteria and naturally work them into the body copy of your advertisement. Do not include secondary keywords in a way that makes the ad read oddly or that hinders its selling points.
Body Copy
Once you have the right keywords, you need to think about how you are going to write the advertisement. You only have a headline and two short sentences to work with, so it is important to make every word count.
Determine your key selling point. Is it an incentive? Are you offering something better than your competitors are? What makes YOUR product special? Your body copy should revolve around your most distinctive feature.
Use call to action phrases like "Free Online Assessment" or "Save 50% Today Only." Just don't mislead people. You have to keep whatever promises your ad makes. Trying to entice people with false claims will only cost you money in ad clicks and won't generate useful results.
Keep it simple. Use short, direct to the point sentences. People should get a clear message from your ad within a couple of seconds.
Destination
The destination URL you choose for your ad should be a direct follow up on your call to action. Do not just send people to the general homepage of your website. Send visitors to the page that offers what they came for.
Your landing page should be attractive, clear and easy to navigate. Although this advice does not seem like it is part of creating an AdWords ad, the success of your AdWords ad depends on how many people actually respond to your offer. You want to make it as easy as possible for them to respond.
An effective Google AdWords ad is one that generates the best possible return on your investment and will prove a valuable component of your SEO campaign. It is not enough to just lead people to your website; you have to do it in a way that increases the chances of them becoming customers. A well-composed Ad Words advertisement will pay for itself by increasing your business.

How to Get Rich Online (And the Surprising Exercise You Can Do to Start Today)

Who else has dreams of getting really rich online?
Do you read the success stories of ordinary people achieving extraordinary success and think "I can do that?"
Do you find yourself daydreaming about how different your life would look if you were able to QUIT your day job, tell your boss to "get lost" and work 100% for yourself, taking orders from NO ONE ever again? Or maybe you picture what your friends, family or even a spouse would say if you were suddenly "crushing it" online...becoming a "rock star" in your niche and making lots of money to boot?
The unfortunate truth is, while all of the above happens everyday...it does NOT happen to most. And while there are plenty of people who achieve their financial dreams through building an online business, the vast majority end up grasping at straws.
I'm going to share with you what I believe is the BIGGEST "secret" to getting rich there is...and while this is true in the offline world as well, it works SO much easier on the internet. (simply due to how easy it is to parlay this idea into profit)
The easiest way to get rich online is to find something you absolutely LOVE to do, and create a super simple 3 step process flow to make it a profitable business, rather than just a passion.
You need a STRATEGY. (what your overarching goal is - your objective)
You need a STRUCTURE. (what goes WHERE...and why?)
You need a SEQUENCE. (What does WHEN, and why?)
If you have PASSION, and implement the 3 simple steps around parlaying that passion into profit, you CAN (and often will) have tremendous success online, very quickly.
A good exercise to visualize this a bit better is this.
Write down a small list of your TOP personal passions.
Pick ONE of them as the foundation of your business. (preferably what you love most)
Ask yourself how you'd build a business around the idea?
Then -
Actually search the online landscape and find others who already are. (I guarantee you, if your passion is shared by others, there WILL be a profitable model in place you can emulate)
Remember, I don't care how odd you think your interests are...if there is a community of folks who share that odd interest, and you are willing to create CONTENT and a community around your expertise, you CAN build that into a hyper profitable, very enjoyable and exciting home based business that CAN set you free.
I've seen people do this in every niche under the sun...from passions as diverse as art, to astral projection from finance to yoga, from health care to happiness and everywhere else in between!

Convert Your Website Into A Cash Machine And Make Money Online

Are you the owner of a website? Do you own a website but you don't know how to monetize it? Monetizing a website sounds like a fancy word, but it's really easy to execute. Here are some ways you can convert your website into a money making cash machine.
Tip 1: Focus on content with commercial value.
Many websites are content driven. This means that the sites don't have any actual products or services to sell. They just provide good and useful content. How-to information is great for the general public. But if you want to monetize your website, try to focus more on content with commercial intent. What does that mean?
For example, let's say your website is about Search Optimization. You can write tons of articles on SEO and get lots of traffic, but none of the visitors end up buying something from you! Alternatively, you can write reviews on related products such as SEO plugins, keyword tools, etc. When visitors land on your site, they read your reviews and end up purchasing something and you make money! It's as simple as that.
Tip 2: Modify the template of your website.
Everyone is talking about how branding and image can help boost sales. That is true to a certain extent. The problem is, some people spend so much time and energy on designing the website that they forget all about the visitors. Your web visitors are all potential customers. If they don't anything from you, you don't make any money. So your template must also help boost conversion rates.
I am not saying that you should forget all about design and put out an ugly template. Your web template can be good looking, but just don't overdo it. In fact, in many cases, a simple (and professional looking) template works a lot better. That is because your web visitors are not distracted by fancy graphics. The simple template also loads faster. That leads to more clicks, more sign ups, and more sales.
Tip 3: Run an email newsletter.
Many webmasters forget to collect email addresses. They have thousands of visitors coming to their website each month but when these visitors leave, they are not likely to come back to revisit the site. It takes several exposures to a product or service before a cold visitor starts buying. Think of how much money you are leaving on the table by not having an email list!
Setting up an email newsletter is simple. All you need is an autoresponder service like AWeber or GetResponse. They have ready code that you can copy and paste into your website. After collecting the email addresses, simply email your prospects once every two to three days about great offers. Also, spend some time to build up the relationship between you and your potential customers. Give them gifts to make them happy, then sell them great products to make them happier. That is how you can make more money with your website.

[भारत-चिँतन:8703] Fwd: Urgent; Police action in Bhopal - Lathicharge, firing, arrest of survvivors



---------- Forwarded message ----------
From: bhopal campaign <bhopalcampaign2010@gmail.com>
Date: Sat, Dec 3, 2011 at 1:50 PM
Subject: Urgent; Police action in Bhopal - Lathicharge, firing, arrest of survvivors
To: bhopal campaign <bhopalcampaign2010@gmail.com>


Dear All
this is to bring to your notice that MP police is lathicharging, pelting stones, arresting and firing (in the air) to disperse peaceful Bhopal survivors who are doing Rail roko to demand for State and Central Governments to produce corrects figure of people dead and injured in the Curative Petition at Supreme Court. Many survivors are injured and one in critical condition. At least 8 women survivors have been arrested and taken to New Jail in Bhopal. 

Please call the following for more details:
 Asish: 09713222216
Rachna: 09826167369





Friday, December 2, 2011

[भारत-चिँतन:8702]

All Eyes on Israel After Second Iranian  Blast 

By Sheera Frenkel 

CLOUDS of smoke billowed above the city of Isfahan - evidence  that the latest strike against Iran's alleged nuclear weapons program had hit  its target.  http://www.informationclearinghouse.info/article29871.htm
----------
U.S. Will Support Sanctions on Iran Central Bank
EU  adopts new sanctions against Iran and Syria
 
By DPA and Reuters
 
Actions against Iran could include controversial oil embargo;  U.S. says would support sanctions on Iran central bank.  http://www.informationclearinghouse.info/article29861.htm
 
 
 
Kirk and Menendez Join Forces on New Iran Sanctions  Proposal
 
By Josh Rogin
 
Senate Democrats and Republicans have agreed on a way forward  regarding new sanctions on the Central Bank of Iran (CBI) that would impose  crippling sanctions on the Iranian economy. 
http://www.informationclearinghouse.info/article29862.htm
 
 
 
Sanctions are only a Small Part of the History that  Makes Iranians Hate the UK
 
By Robert Fisk
 
Woodhouse brought weapons into Iran for a still non-existent  "resistance" movement and he eagerly supported the CIA's project to fund the  "bazaaris" of Tehran to stage demonstrations (in which, of course, hundreds,  perhaps thousands, died) to overthrow Mossadegh.  http://www.informationclearinghouse.info/article29860.htm
 
 
 
Turkey is Ready to Invade Syria
 
By M K Bhadrakumar
 
Turkey and the western powers are desperate to create the myth  of a 'Syrian resistance' force without which their blatant aggression will be in  full display.  http://www.informationclearinghouse.info/article29859.htm
 -------------- 
 
The Syrian Revolution Hijacked
 
By Peter Lee
 
The democratic revolution ship has sailed.  What's going on  today is a foreign-supported insurrection.   http://www.informationclearinghouse.info/article29863.htm

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Re: [भारत-चिँतन:8701] Soni Sori Case

What a big gratis to Sori from the SC!
Raipur jail is also in CG.
 
Human rights, a lady's honour, her right to life etc can wait for weeks.
But Tata's Singur case can't wait even for a day.
 
That is why justice 'Krishna Iyer told the upper judiciary judges, ' You can't render proper justice to the poor because you are all from a different class''. 
S N
2011/12/3 Balaji Narasimhan <balaji.2000@gmail.com>




SC seeks Chhattisgarh reply on woman Maoist activist's

PTI | 07:12 PM,Dec 02,2011

"torture" New Delhi, Dec 2 (PTI) The Supreme Court today directed Chhattisgarh government to file an affidavit on allegations that pebbles were thrust into the private parts of alleged Maoist activist Soni Sori during police torture and asked the state to shift her from a jail in Dantewada to Raipur Central prison. "He has to answer. There are very serious allegations," a bench of justices Altamas Kabir and S S Nijjar said while referring to the affidavit of Sori that the alleged torture was perpetrated at the behest of Dantewada SP Amit Garg. The apex court passed the direction after examining the recovered foreign object and the medical report placed before it by a special team of NRS Medical College and Hospital, Kolkota. Chhattisgarh government counsel Atul Jha was also asked by the apex court to file its response on the plea for shifting the case outside the state and also a probe by a special investigation team as sought by counsel Colin Gonzalves appearing for Sori. The apex court further directed that the jail authorities shall provide Sori access to her lawyer while her relatives and others can meet the woman after moving the required application before the jail authorities. A suspected Maoist conduit, Sori has been accused by the police of receiving "protection money" from the Essar group. She was arrested on October 4 in south Delhi by a Chhattisgarh police team and was taken to Dantewada for interrogation. Essar has denied giving funds to Maoists.






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[भारत-चिँतन:8700] A plea from Dr.V.Pugazhenthi



---------- Forwarded message ----------
From: Ullash Kumar R K <ullaashkumar@yahoo.co.uk>
Date: Fri, Dec 2, 2011 at 11:20 AM
Subject: [Arkitect India] a plea from Dr.V.Pugazhenthi
To: "issuesonline_worldwide@yahoogroups.com" <issuesonline_worldwide@yahoogroups.com>, "arkitectindia@yahoogroups.com" <arkitectindia@yahoogroups.com>

When the Government runs out of science to support its nuclear program, who does it send to do the negotiations? The Police.

Dr. Pugazhendi is, like Dr. Binayak Sen, a gentle but irrepressible spirit. Unlike many other Gold Medallists, he did not go on to make millions by practising unethical medicine in the big commercial hospitals, but went to Kalpakkam to serve as a bare-foot doctor among the poor there. Nothing threatens the Government more than a person with integrity, conscience and courage. We need to rally around Dr. Pugazhendi.

--------------------------------------------------------------------------------------------------------
From :
Dr. V.Pugazhenthi MBBS,
1/187, Mudhaliyar Street,
Sadras, Kanchipuram District,
Tamil Nadu, India
603 102
Ph: 8870578769


To: All the Democratically Concerned People of Tamil Nadu, India and the World


Respected Friend, Madem/Sir:

Sub: False Charges filed on me to curtail my professional and democratic duty to warn the people I am serving about the ill effects of the nuclear radiation around the Kalpakkam Nuclear Power Plant

I am a medical doctor practicing in Sadras village near the Kalpakkam Nuclear Power Plant in Tamil Nadu, India, since 1989. I was a gold medalist during my undergraduate years at Madurai Medical College, but chose not to pursue higher education because I felt I should work among the poor masses in the villages. I chose Sadras as the place for my practice since I had many friends at Kalpakkam, who happened to work in the Kalpaakam Nuclear Power Plant.

From 1989 to 2000, my professional work was focused principally on serving the Dalit and the Fisher folks. My interests were in Primary Heath Care and I had devised many innovative cost efficient methods to treat the most prevalent diseases among the masses. I had written profusely about these methods in many journals and have published books highlighting these. My work was recognised by the local and national media and they had interviewed me many a times with regard to this. The noted magazine "Outlook" had published an exclusive article about me on 21 June 2004. I was even fondly nicknamed as "One Rupee Doctor" by many magazines that had interview me. I had started a small health awareness movement calledMakkal Nala Vazhvu Pani Iyakkam (Forum for People's Good Life) and had opened a clinic at Vayalur exclusively for this purpose among its Dalit populace. Impressed by my work, former Justice of the Supreme Court Shri.D.K.Basu came unannounced to grace this occasion. (1)

It was during these first 10 years of my professional work I have understood that the chances of the people living around this Nuclear Power Plant to succumb to genetic diseases and various types of cancers was far higher than other places where nuclear power plants are not present. I decided to study this systematically. I got the first opportunity when my colleague Dr.R.Ramesh of Coimbatore asked me whether I could help in conducting a survey on the incidence of Polydactyly ( people with more than 5 fingers/toes in each hand or foot) in this region. This was early 2001 and was related to the public hearing process for the Prototype Fast Breeder Reactor scheduled to be held on 27 July 2001. (2)  The survey showed a very high incidence and this made me plunge into studying the effects of radiation among the local populace. I have not looked back ever since and have conducted many a health surveys since. I have remained a whistle blower who have ardently asked the Nuclear Power Plant authorities to follow nationally and internationally accepted safety codes. (3) Appreciating my work, I have been asked to become the technical and medical consultant to a group of concerned local citizens on the ill effects of radiation. This group called " Anuk Kathirveechu Paathukaappukkaana Makkal Iyakkam" (Peoples Movement for Protection Against Nuclear Radiation)" is to conduct a protest on 12 November 2011 against the breech of nationally and internationally laid safety codes by the authorities of the Kalpakkam Nuclear Power Plant. Their contention has valid scientific proofs. People belonging to this movement are working for the past one month to make this protest a successful one.

It is in this background, I received a telephone call at 6 PM on 1 December 2011 from the Puthupattinam police station. The police inspector Mr.Siva Kumar, told me that the Puthupattinam Panchayat Chief had filed a petition against me and whether I could go to the Police Station for an enquiry in this regard. I was busy in my clinic and told him once my works were over I would meet him at the station. I went to the police station at 7.30 PM. I was asked to wait. The police inspector then telephoned the panchayat chief. He arrived at the station by 8..10 PM. The enquiry lasted for about 30 minutes. I left the place by 8.50 PM.

The police inspector narrated the charges filed against me by Mr.Kaliaperumal :

  1. Mr.Kaliyaperumal, the Panchayat Chief of Puthupattinam village has filed a petition against me and one Mr.Nehru. He is charging us both that we had threatened to murder him if he does not cooperate with out anti nuclear work.
  2. The alleged threat was sent to him in the form of an anonymous letter, which he said was penned by Mr.Nehru under my direction.
  3. An SMS to his mobile phone from an unknown mobile phone number had also threatened to murder him. This is also alleged to have been sent by someone close to me under my directions.
  4. Many SMS notes keep coming to his mobile phone from unknown numbers abusing him. He believes that all these SMS notes are sent to him under my directions.
    I gave the following replies to the police inspector with respect to the above charges:
1) I do not involve myself in any anti nuclear work. I am only discharging my professional service by telling everyone about the findings culled from my two decade long work and critical studies related to health and nuclear radiation in general and Kalpakkam Nuclear Power Plant in particular. I am not an organiser of any anti nuclear movement but am and will remain a technical and medical consultant of such movements. Recently I have been asked by People's Movement Against Nuclear Energy that spearheads people's agitation against Kudankulam Nuclear Power Project, to share my professional experiences as one of its panel of experts. Like this, I have shared my experiences and studies with people all around the country.
I have met the Panchayat Chief Mr.Kaliaperumal on various occasions. I have even congratulated him on the day he had won the local election. I have talked to him cordially always. I have explained to him as I explain to everyone I meet, about the issue of nuclear radiation around. As I work as a medical professional and not as a political organiser, where does the question of me threatening him to join my work? My work is to treat, study and share. Where does his charge fit in?
However, as you are asking me a particular question, I state here that I have not at any moment threatened Mr.Kaliaperumal to join an anti nuclear agitation.

  1. I have nothing to do with the anonymous letter that threatens Mr.Kaliaperumal with death. I know Mr.Nehru, but under no circumstance he is working with me. The charge that Mr.Nehru wrote this letter under my influence is a concocted lie.

  1. I have nothing to do with any of the SMS notes that are alleged to be received by Mr.Kaliaperumal.


As I finished with my reply, the police inspector said he has not filed the First Information Report. However, he asked me to give in writing that "I would be present at the police station whenever I am summoned by him for further enquiries. If I am not present for such enquiries, then I agree that the charges kept on me is true." I told him what that would mean to my daily professional schedule. I explained to him how the poor patients who come to see me from miles afar would deeply suffer. However, he insisted that I should give this in writing. At last, as a good samaritan,I gave him in writing that whenever he summons me I would be present at the police station.

Once I gave him this written note, he told me in a very harsh warning voice: " Doctor! Do you know that I can book you under national Security Act for whatever the works that you are doing? By the way.... Have you ever heard anything about "police encounter"? So, be careful."

I remain baffled. However, there's no way my professional and democratic work can be suspended by any force whatever.

I strongly suspect the hand of the authorities of the Kalpakkam Nuclear Power Plant behinnd all this. They are particularly disturbed by the facts I have recently published with respect to the safety codes being practiced by them. They are, I suspect, disturbed by a news that I am about to publish a book that is to question the various safety issues related with the power plant. I think, by intimidating me with such police threats, they believe that they will be able to make the Kalpakkam environment radiologically safe.

I have been open always for discussion with the authorities of the power plant. I have met them many a times and have always shared all the data available with me. However, they have, over the past 10 years have not tried to answer any of my questions in the earnest. Now, I suspect, that they have decided to opt other means to silence my work.

It is in this regard, I request all of you - my democratically minded brethren - to pray and voice for me and my family members.

Sincerely Yours

Dr.V.Pugazhenthi MBBS
Puthupattinam,
Kanchipuram, Tamil Nadu, India

2 December 2011

 

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USA Africa Dialogue Series - Nabuderian Pluridisciplinary Methodology

Nabuderian Pluridisciplinary Methodology
 
Abdul Karim Bangura's final Wikipedia contribution for 2011, "Nabuderian Pluridisciplinary Methodology,"  is in honor of the great Pan-Afrikan prolific scholar, political scientist and development specialist Mwalimu Dani Wadada Nabudere who joined the ancestors last month. Please improve it: 
 
 
Thanks a heap in advance for your good help.
 
In Peace Always,
Abdul Karim Bangura/.
 

USA Africa Dialogue Series - PROS AND CONS OF C-SECTION VS NATURAL BIRTH

THIS WEEK'S TOPIC OF DISCUSSION:

PROS AND CONS OF C-SECTION VS NATURAL BIRTH

HOST: Dr. Ladi Owolabi CO-HOST: Regina Askia Williams, RN

 

C-Section or natural birth is a question all mothers to be should be asking themselves today. C-sections can save lives in emergency situations and have been a boost to infant mortality rates. In general, childbirth is not an emergency situation. How many women are taking risks of child birth, and how well informed are women in African communities about the options available to them in order to make right choices. Many women have to go through the c-section route for health reasons and for the safety of themselves and their baby. On the other hand, there are women who would really prefer to have natural birth and are deeply disappointed if they have to have a caesarean, considering the myriad of problems surrounding child birth, child care, proper equipment, power supply, and adequately trained personnel in Africa.

 

HOW TO PARTICIPATE:

JOIN THIS WEEK'S DISCUSSION LIVE BY PHONE OR SKYPE

WHEN: SATURDAY, DECEMBER 3rd, 2011
TIME:
12: 00 PM-1: 00 PM EASTERN STANDARD TIME

CALL THIS NUMBER DURING THE SHOW: (760) 283-0850

TO JOIN BY SKYPE, ADD:  AFRICANVIEWS (CALL IN DURING SHOWTIME)

 

Don't miss this program.

See detail here: http://www.africanviews.org/component/content/article/1018-health-dialogues/48511-pros-and-cons-of-c-section-vs-natural-birth

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  • A button to disable all forum messages sent by a specific friend without alerting that friend.
     
  • Search for members in several different ways so you can find markets you may not have accessed before. 
     
  • Commissions and credits for people you refer to the Adlandpro Community.

Because we're both in marketing, you know as well as I do that sending a message to 42,000 people at once will cost you HUGE anywhere else and you don't even get anywhere near the amount of extras you get as an Adlander. 

Here, you get an opportunity to network in a vibrant active community full of people, build a friend's list plus you have a chance to send a message out to all of them every month.

Here's the deal:

The Adlander seemed too good to be true so I wanted to make sure that you weren't being taken for a ride. He said "Ok, well how about if I offer 10 of your subscribers 1 month of Adlander Service for a buck?"
"A buck?" I thought to myself, "This guy's nuts but ok, I'll take it" so the deal was done. I have 10 Adlander Memberships I can offer to 10 of my subscribers.

I have hand-picked from my list only 10 of my subscribers who I feel would most benefit from this offer; you being one of them because you're in the internet marketing field. Through this letter you have the exclusive opportunity to get into the Adlandpro Community as well as become an Adlander for a low $1.00.


Obviously Bogdan doesn't want everyone knowing about the $1.00 so he's only allowed me 10 of these packages. When all available memberships are taken; this offer will no longer be available. Please take advantage of this offer immediately to avoid any disappointment.

-----------------
I Just wanted to pass on the announcement letter I am sending to some of my Adland friends. According to the sign-up form for the Adlander I was the first person to veiw the page and accept your tremendous offer.

Just wanted to let you know that we are now Adlander upgraded, and will continue to use the tools here at Adland to grow our network of friends and services. I waited nearly 20 minute to be the first to lock in the discounted membership, as it was truly one of the best advertising deals on the web.

We are nearing pre-launch of the new program, and as soon as all Adlander features are up and going we will be putting the system to the test, as this amazing set of webtools Bogdan has created can only aid our online business.

Thank you for your continued friendship and support


Andy Zeus Anderson


-----------------

Take Advantage of this Offer Now!

After spending hours of my own time researching these types of services on the Internet, I have found that similar companies and websites don't even come close to touching the services you get with the Adlander but they charge just as much if not more. You can become an Adlander for only $1.00 for the first month.

I would hate for you to miss out on this and I've only got permission to sell 10 of these $1.00 packages so if you click the link below, you can order one online right away.

It's fast and easy if you use your credit card with the link below:

http://www.adlandpro.com/partner.asp?ref=213975&pg=adl

Here's to growing our online businesses, 




P.S. Again, please do not distribute/divulge this link to anyone, it is a special deal for you. 
 


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USA Africa Dialogue Series - Africa is People, Nigeria is Nigerians

http://saharareporters.com/column/africa-people-nigeria-nigerians-provocations-post-mendicant-economies-pius-adesanmi


Africa is People, Nigeria is Nigerians: Provocations on Post-Mendicant Economies

By Pius Adesanmi

(Keynote Remarks at Aga Khan Foundation Canada's Parley. Monday, November 28, 2011)
 
I guess it is in the character of my friend, Sharif Khalill, CEO of Aga Khan Foundation Canada, to put one on a podium before a distinguished assemblage of guests comprising members of the diplomatic community, Members of Parliament, Directors in the Canadian Foreign Affairs Ministry, staff of international development agencies, CEOs from corporate Canada, senior academics, and ask one to get the discussion rolling with a ten-minute opening address! As if it wouldn't take the whole day to thank him, Rishma Thomas, Jennifer Pepall, and the wonderful staff of Aga Khan Foundation Canada for the extraordinary honour of being asked to share my thoughts with you as one of two guests of honour for today's event!

As if it wouldn't take the whole day to thank the co-organizers of this event, the High Commission of the Republic of South Africa! How can I possibly thank my sister, Her Excellency Mohau Pheko, the High Commissioner of South Africa in Canada, in just ten minutes? Her service here in Ottawa has been marked, among several remarkable firsts, by robust efforts to harness Africa's intellectual energies in the capital city. Although I carry a Nigerian passport and a Canadian passport, her leadership and vision are such that I am regularly solicited to be part of an unending run of Africa-focused intellectual initiatives emanating from her table. If you feel Africa constantly vibrating intellectually here in Ottawa, you need not look beyond the leadership provided by the South African High Commission. I must add, though, that her Excellency is a bad businesswoman! You see, the first rule of business is to discourage competition. The South Africans are very huge players in the Nigerian economy. She should keep that a secret from Canadian competition, no? Now she's given me an opportunity to tell all the Canadian CEOs present here to go to Nigeria and compete with the South Africans!


And how can I thank my dear brother, Anesh Maistry, Deputy Head of Mission at the South African High Commission, in just ten minutes? If I am going to be talking about "Africa's hope" here today, it is precisely because I have been privileged to encounter the future of that continent in intellectuals like Anesh Maistry! Don't be fooled by the cool diplomat! I always have to ensure that my Michel Foucault and Jacques Derrida are in good shape before every encounter with Anesh. Yet, I am supposed to be the literary theorist! I won't tell you that this great son of Africa hosts the most extensive collection of Cuban cigars I have ever seen at his home. Every time Anesh runs the latest collaborative effort on Africa by me, I always wish he would rent out a room to me in the library, winery, and Cuban cigar museum he calls home here in Ottawa.


I must confess that the advertised theme of today's event, "Africa's Promise, Canada's Opportunity: A Conversation with Pius Adesanmi and David Creighton" unsettled me a bit. I could understand my fellow guest of honour, David Creighton, being at home in this environment. He is a powerful Canadian CEO whose empire is active more than fifty countries in Africa and the rest of the developing world; he is a top player in Nigeria's mouka foam and Diamond Bank. That makes him a prime candidate for the hardware language of business and international investment. He is going to be able to break Africa down to figures and statistics and speak the language of investment opportunities, risks, returns, dividends, and profit. Where is the place for my software language of literature, culture, and the imagination in all this? When, for instance, I saw the name of the President and CEO of Bombardier on your guest list, I wondered if it wouldn't be more appropriate to have Nigerian state governors, prosperity Pentecostal pastors, or even President Jonathan, who keeps a harem of presidential jets and feels morally obliged to buy new ones every now and then, address him instead of a poor teacher like me.


Rishma allayed my fears during our telephone conversations in the build-up to this event. I saw a lot of sense in the fact that the organizers wanted my own historical-culturalist perspective to serve as context for David Creighton's statistical and empirical CEO-speak. I took solace in the fact that Chinua Achebe, long before me, also had the same experience in Paris. In his essay, "Africa is People" –now you know where my title comes from! – Achebe narrates his bewilderment at being invited to address a parley of the Organization for Economic Corporation and Development (OECD). Lets listen to Achebe in some detail:


"I believe it was in the first weeks of 1989 that I received an invitation to an anniversary meeting—the-twenty-fifth year, or something like that—of the Organization for Economic Cooperation and Development (OECD) in Paris. I accepted without quite figuring out what I could possibly contribute to such a meeting/celebration. My initial puzzlement continued right into the meeting itself. In fact it grew as the proceedings got under way. Here was I, an African novelist among predominantly European and American bankers and economists; a guest, as it were, from the world's poverty-stricken provinces to a gathering of the rich and powerful in the metropolis. As I listened to them—Europeans, Americans, Canadians, Australians—I was left in no doubt by the assurance they displayed that these were the masters of our world savoring the benefits of their success. They read and discussed papers on economic and development matters in different regions of the world. They talked in particular about the magic bullet of the 1980s, structural adjustment, specially designed for those parts of the world where economies had gone completely haywire. The matter was really simple, the experts seemed to be saying; the only reason for failure to develop was indiscipline of all kinds, and the remedy was a quick, sharp administration of shock treatment that would yank the sufferer ad of free market economy."


Achebe could have been describing you, my audience here today! Almost ten years later, in 1998, Achebe delivered a Presidential Fellows Lecture at the World Bank in Washington and expressed pretty much the same apprehension. On both occasions, my famous compatriot appealed to "the masters of our world" to think of Africa as people and not just resources and the promise of profit, hence his topic, "Africa is People". Since you have asked David and I to lay out broad parameters and provocations that would guide our day-long conversations and interactions in the morning and evening schedules of this event, my first provocation of the day is to ask you to seriously consider Achebe's plea to the OECD and the World Bank. I know that you are precisely the kind of actors that African states have in mind – especially Nigeria – when they mouth the endless rhetoric of Foreign Direct Investment (FDI). I know that you have been invited here to listen to new insights about where resources and profit abound in Africa and how to reach those in the context of new global dynamics. But I say to you that there needs to be a shift from the paradigm that always privileges Africa (resources) over Africans (people). If the model of Africa before Africans worked, we wouldn't be here today essaying a rethink, would we?


When I ask you to think of Africa as people, I am not asking you to see one billion people and immediately begin to dream of a market that now rivals the economies of the BRIC and the Asian Tigers and is even now more positively discoursed in global geopolitics than those two players are. Therein lies my second provocation of the day: if Africa is people, she is also history and culture. You cannot get at our resources by ignoring those two elements. When you try it, there are guys out there in the field waiting to teach you that their history and culture constitute who they are; and who they are is more important than copper, crude oil, and coltan. Go and study Ken Saro-Wiwa's rhetoric and praxis.


So, what is the history of this one billion people? How have we arrived at a situation where that talented one billion is now whetting appetites here in the West as the market of the present and the future? Well, you must understand that they moved from four centuries of the trans-atlantic slave trade to one momentous century that my friend, Okwui Enwezor, has famously described as "the short century". The short century extends from the Berlin conference in 1884 to the independence of South Africa in 1994. In other words, it is the century of colonialism. At the end of all these experiences, this one billion people became humanity's byword for poverty, disease, famine, malnutrition, civil wars, corruption, illiteracy, and a million other registers of negativity and underdevelopment that are trafficked ceaselessly by the western media. In May 2000, the verdict on Africa came in: "The Hopeless Continent", screamed The Economist in a famous edition of the magazine.


Fast forward to 2010 and we arrive at my third provocation. The McKinsey Global Institute released its famous report on Africa entitled, "Lions on the Move: The Progress and Potential of African Economies". I implore you to google and read that rigorously researched and exhilarating report. It's eighty-two pages brim with sweet music for the ears of an African public intellectual like me. What detains me here, though, is the cognitive and descriptive shift of the report. African Lions versus Asian Tigers! How did we move from a summation of Africa as a "hopeless continent" in 2000 to a situation where we now speak of viable "economic lions" that would have surpassed the BRIC and the Asian Tigers by 2040? What happened in just ten years in Africa? That is something I want us to ponder seriously as we get down to business today.


However, we should not discuss the rise of what I call Africa's post-mendicant economies in a vacuum. Here, I am almost tempted to gloat! We should discuss Africa against the background of what is happening on the economic front in your own home continent: Europe. Fate and irony have a way of playing funny games. The continent that enslaved and colonized us, the continent that proceeded to describe us as the hopeless antithesis to civilization and modernity, is now home to the world's mendicant economies. From Greece to Britain via Italy and Ireland, the spectre of a beggarly Europe cannot be divorced from the spectre of a rising Africa, what with prosperous Angola now even considering giving financial aid prostrate Portugal. Ah, life! One must however warn our brothers in Angola to learn from the tragedy of Nigeria, whose charity always begins abroad, before shipping bucket loads of dollars to aid poor Portugal.


But I ask again: how did Africa achieve this extraordinary reversal of fortunes? Specialists speak of the expansion and consolidation of democratic ethos across the continent. From South Africa, to Ghana, Botswana to Zambia, Rwanda to Benin Republic, elections and other signposts of democracy are getting better, never mind the persistence of election basket cases like Nigeria, Zimbabwe, and Uganda. Other factors suggested for the rise of Africa as a global economic player include the emergence of a vibrant civil society, the rise of the Africa middleclass, and the expansion of options of international competition and viability with China and Brazil becoming major players in the continent's economies. I have no problems with all these explanations proposed by relevant literature but I want us to reflect further particularly on just one – the middle class.


I do not want to bore you with a rehash of the historical role of the middle classes in the rise of the modern nation-state. It is history too well-known. Suffice it to say that one of the tragedies of postcolonial Africa is precisely the systematic destruction of that class in the period known as post-independence disillusionment. My own country bears testimony to this tragedy. The military, especially, Ibrahim Babangida, destroyed Nigeria's middle class. The highpoint of the destruction of Africa's middle class also coincides with the era of the wholesale application of the moronic prescriptions of the IMF and the World Bank. The structural adjustment programmes prescribed by your people really ruined us in Africa.


Today, we speak of a billion people. We say that sixty-five percent of that billion people is under the age of forty-five. Some figures even put it at thirty-five! That's a lot of people in a very youthful middleclass. They are the ones who have risen from the ashes of structural adjustment to build the Africa that we encounter in the McKinsey report. They are educated, urbanized, resourceful, adventurous and very cosmopolitan. In Nigeria, they wield two or three blackberries per head. They are all over Facebook and twitter. They are changing the modes and content of urbanization in Africa. In a number of cases, they are even in charge of the state. Their tastes and cultural habits represent the opportunities that you, Canadian investors, are going to meet on the ground in Africa. But it should be clear from my submissions thus far that you cannot go and engage them on the terms of yesterday.


I must end these provocations by saying that a huge chunk of this vibrant African middle class is domiciled in Nigeria. We've got the population and we tend to remind people of it as a mark of our importance. You will also have noticed my reluctance to talk about Nigeria when talking about the positive indices from the continent. That is due to my low opinion of the political class in Nigeria. I hold the rulers of Nigeria in utter contempt. They are corrupt and intellectually inferior. They run a moribund state. They have nothing to offer Nigerians and the rest of the world. In my own intellectual praxis, I discourse Nigeria as a case of 160 million good people strangely held hostage by the worst characters among them. If you are looking for an example of their intellectual impecuniosity, think of President Goodluck Jonathan's proposed solution to the security challenge posed by Boko Haram: ignore it! Yes, you heard me right. You just go into Nigeria, invest your billions, ignore Boko Haram, and every other thing shall be added unto you.


My challenge here, as we go on to discuss and reflect on issues after David's opening remarks, will be to get you to look beyond these characters and see the Nigerian people. If Africa is people, Nigeria is Nigerians. And the reality on the ground is that the contribution of the Nigerian people, especially the Nigerian middle class, to Africa's economic rebirth, has happened in spite of and not because of the Nigerian state. Despite insecurity, despite corruption, despite unimaginative rulership, there is no speaking of Africa's promise without the Nigerian people. You are going to have to cut through the challenges to deal with us because all 160 million of us are a people before we are a market. I look forward to fruitful deliberations for the rest of the day.


Thank you for your time.

 




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[California_Jobs] Sr. Java Developer - IL ----- Please respond at archana@usmsystems.com

Sr. Java Developer

Downtown Chicago, IL

through June 30th, 2012 with possible extension after that

 

 

The Sr. Java Developer is responsible for developing the Java Server Pages (JSP), web services, business logic, and data access objects (DAOs) as needed for the application.

Should have experience in building web-based applications in Java using the Struts framework and the Spring Framework or comparable Java EE frameworks in a large enterprise development environment.

Responsibilities:
·         Build a strong understanding of their functional area and the functional designs assigned
·         Develop JSPs, business logic, DAOs (using SQL), and other components as necessary to implement their assigned business logics
·         Follow established development and documentation standards
·         Follow the established configuration management and code build process
·         Create and update unit tests using JUnit
·         Execute Assembly Test
·         Support System Test and UAT by performing bug fixes and assisting testers as needed
·         Support ongoing development and changes to the application as required

Desired Skills
·         Java EE
·         SQL
·         Spring
·         Struts
·         iBatis or Hibernate
·         Spring Batch
·         WebSphere
·         Rational Toolset (ClearCase, ClearQuest)


Personal Skills:

·         Able to communicate with business as well technology teams
·         Strong formal knowledge on industry standard techniques, methodologies and processes
·         Ability to think independently but still follow direction from leadership.

Experience
·         Minimum 5 years of Java development for large web-based applications using above mentioned skills

#

Skill

Expertise Needed

Years of hands on experience

Expertise Ranking
(0 = No expertise to 10 = Super Expert)

1

Java/J2EE programming expertise

High

 

 

1.1

Struts

High

 

 

1.2

Spring + Spring Batch

High

 

 

1.3

iBatis

Preferably High

 

 

2

Experience maintaining and extending large existing systems   

High

 

 

3

Build and Configuration Management

Medium

 

 

4

Database Design and Programming expertise - DB2 Z/Os

High

 

 

5

Expertise on design patterns -  Java/J2EE design patterns, GOF design patterns

High

 

 

7

Experience of working on Mainframe, JCL

Medium

 

 

8

Reverse-engineering skills
Ability to reverse engineer a complex application and quickly learn about it to own its support and maintenance

High

 

 

 

 9

Documentation skills that includes UML and any other project artifacts

High

 

 



Archana
703-955-4924

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